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A few quiet rules for getting more out of less — the Reef way of dressing.
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STYLE NOTES

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The whole point of a small, tonal collection is that everything works together. A few habits make it effortless — here’s how we wear ours.

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[av_textblock size=’11’ font_color=’custom’ color=’#a8794e’ av_uid=’av-style-notes-block-ey’]THREE NOTES[/av_textblock]
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[av_heading tag=’h2′ padding=’0′ heading=’The shortcuts we live by.’ color=’custom-color-heading’ custom_font=’#1a1208′ size=’38’ av-medium-font-size-title=’30’ align=’left’ style=’blockquote modern-quote’ seperator_color=’#f7f3ec’ margin=’0px,0px,0px,0px’ av_uid=’av-style-notes-block-h’]
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[av_heading tag=’h3′ padding=’0′ heading=’Stay tonal’ color=’custom-color-heading’ custom_font=’#1a1208′ size=’24’ align=’left’ style=’blockquote modern-quote’ seperator_color=’#f7f3ec’ margin=’0px,0px,12px,0px’ av_uid=’av-style-notes-c0-h’]
[av_textblock size=’16’ font_color=’custom’ color=’#3a342c’ av_uid=’av-style-notes-c0-b’]Keep to one warm family — sand, ecru, clay — and let texture do the contrast, not colour.[/av_textblock]
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[av_heading tag=’h3′ padding=’0′ heading=’Bare a little’ color=’custom-color-heading’ custom_font=’#1a1208′ size=’24’ align=’left’ style=’blockquote modern-quote’ seperator_color=’#f7f3ec’ margin=’0px,0px,12px,0px’ av_uid=’av-style-notes-c1-h’]
[av_textblock size=’16’ font_color=’custom’ color=’#3a342c’ av_uid=’av-style-notes-c1-b’]An open collar, a rolled sleeve, a bare ankle. Summer rewards the pieces you leave undone.[/av_textblock]
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[av_heading tag=’h3′ padding=’0′ heading=’Buy the layer’ color=’custom-color-heading’ custom_font=’#1a1208′ size=’24’ align=’left’ style=’blockquote modern-quote’ seperator_color=’#f7f3ec’ margin=’0px,0px,12px,0px’ av_uid=’av-style-notes-c2-h’]
[av_textblock size=’16’ font_color=’custom’ color=’#3a342c’ av_uid=’av-style-notes-c2-b’]One good overshirt or knit turns three outfits into nine. Spend there first.[/av_textblock]
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[av_textblock size=’11’ font_color=’custom’ color=’#a8794e’ av_uid=’av-sn-pal-ey’]THE PALETTE[/av_textblock]
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[av_heading tag=’h3′ padding=’0′ heading=’Sand’ color=’custom-color-heading’ custom_font=’#1a1208′ size=’22’ align=’left’ style=’blockquote modern-quote’ seperator_color=’#d4bd96′ margin=’0px,0px,6px,0px’ av_uid=’av-sn-sw1-h’]
[av_textblock size=’14’ font_color=’custom’ color=’#3a342c’ av_uid=’av-sn-sw1-n’]Wear it head to toe.[/av_textblock]
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[av_heading tag=’h3′ padding=’0′ heading=’Ecru’ color=’custom-color-heading’ custom_font=’#1a1208′ size=’22’ align=’left’ style=’blockquote modern-quote’ seperator_color=’#e3d6bd’ margin=’0px,0px,6px,0px’ av_uid=’av-sn-sw2-h’]
[av_textblock size=’14’ font_color=’custom’ color=’#3a342c’ av_uid=’av-sn-sw2-n’]A half-shade lighter.[/av_textblock]
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[av_heading tag=’h3′ padding=’0′ heading=’Bone’ color=’custom-color-heading’ custom_font=’#1a1208′ size=’22’ align=’left’ style=’blockquote modern-quote’ seperator_color=’#efe7d8′ margin=’0px,0px,6px,0px’ av_uid=’av-sn-sw3-h’]
[av_textblock size=’14’ font_color=’custom’ color=’#3a342c’ av_uid=’av-sn-sw3-n’]The quiet near-white.[/av_textblock]
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[av_heading tag=’h3′ padding=’0′ heading=’Clay’ color=’custom-color-heading’ custom_font=’#fdfbf7′ size=’22’ align=’left’ style=’blockquote modern-quote’ seperator_color=’#bf7f50′ margin=’0px,0px,6px,0px’ av_uid=’av-sn-sw4-h’]
[av_textblock size=’14’ font_color=’custom’ color=’#f4eee2′ av_uid=’av-sn-sw4-n’]One warm accent, sparingly.[/av_textblock]
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REEF · STYLE NOTES

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Everything here is made to mix. Start with the collection, or read the longer stories in the journal.

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